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Production / A Common Area production

Washi Jeans

CategoryDenim
DeliverablesFashion photography · campaign videos

Project

Fashion photography and campaign videos for Hong Kong denim brand Washi Jeans — stills and film built to work across lookbook, social and paid.

Deliverables include fashion stills plus campaign films (denim cut-off, product, and Washi House × Kristoph mural).

Model in denim on a city staircaseModel dancing in jeans at nightModel walking across a road at nightModel in jeans walking against a white backdropClose-up of jeans and boots mid-strideFolded raw denim jeans with a leather patchDetail of raw denim with a button fly

Process

  1. Brief and treatmentWe planned a denim story that works as lookbook stills and as short campaign films for social and paid.
  2. Pre-productionCasting, styling and locations locked for fashion photography and film in one package.
  3. ShootStills and motion captured for lookbook and campaign cuts.
  4. Post and deliveryRetouch on stills; edit and grade on the campaign films; files packaged by channel.

Credits

  • Production: Common Area Studio
  • Videographer: Howai (@wwwwwwwwai)
  • Photographer: Hanson Fok

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