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Production / A Common Area production

Under Armour

Basketball film and photography for Under Armour, produced with Havas — motion and athlete stills built for campaign and brand use.

CategorySports
DeliverablesBasketball film · photography
Year2025
OutputsBasketball film · Athlete photography stills

Project

Basketball film and athlete photography for Under Armour, produced with Havas. The brief called for motion that sells the game, and stills that hold up in campaign and brand use.

Outputs: a basketball film plus athlete photography stills — footwear, court action and product moments built for multi-channel rollout.

Athlete adjusting headphones, Under Armour shoe sharp in the foregroundBasketball athlete holding an Under Armour ball under a Hong Kong court hoopCurry Brand shoes and an Under Armour basketball on a teal outdoor courtAthlete tying Under Armour trainers beside a red UA shoe box in storeAthlete mid-stride in concrete space, Under Armour shoe raised toward cameraHands tying cyan Curry Brand basketball shoes on a blue court

Process

  1. Brief and treatmentWorking from the Havas brief, we defined the film cut and the stills needed for campaign and brand channels.
  2. Pre-productionLocations, athletes and schedule locked for film and photography in one production.
  3. ShootCourt and product days capturing motion for the film and stills for the library.
  4. Post and deliveryEdit and grade on the film; select and retouch athlete stills for delivery.

Credits

  • Production: Common Area Studio
  • Agency: Havas
  • Client: Under Armour
  • Photographer: Hanson Fok

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Tell us about the brief, deliverables and dates. We’ll put together the right director, photographer and crew.

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