Mylo

Fresh food deserves fresh visuals. We partnered with Mylo to produce their launch film and photography — translating science-backed nutrition into imagery that makes pet parents feel something.

Mylo had the product: science-backed, human-grade dog food delivered fresh. What they needed was launch content that made pet parents stop scrolling and start caring. No stock photos. No generic dog footage. Just real moments that prove this food is different.

We had two shoot days to produce a promotional film and complete visual library — enough content to fuel a launch across web, social, and paid channels.

Our Approach

Show, don't tell.

We focused on what pet parents actually care about: their dogs' excitement at mealtime, the visible quality of fresh ingredients, the trust in veterinary-backed nutrition. Every shot needed to feel as considered as the food itself.

The result is a content suite that doesn't explain why Mylo is better. It makes you feel it.

Production: Common Area Studio

Director, Photographer, Editor, Casting: Hanson Fok

Cinematographer: Chris Tang

Art Director: Teresa Ko

Gaffer: Wilson Chan

The Mylo Team: Tiffany Chang, Brian Cheng